Advertise

The Local Scoop, as a lifestyle magazine and small business champion, plays a vital role in fostering connections. It achieves this through compelling stories about the people, places, and events that make the Northern Neck, Middle Peninsula, and greater Williamsburg unique. By sharing these stories, we bring our readers together in a shared appreciation of our region’s diversity and vibrancy.

About Us

The Northern Neck/Middle Peninsula edition was first published in spring 2011. In 2015, we launched a second edition for greater Williamsburg. There was—and continues to be—real synergy between our coastal regions—shopping, dining, attractions, second homes. It was a natural fit and beneficial to our advertisers. However, with COVID lockdowns and the adverse impact on small businesses, we decided to roll both editions into one. This decision was driven by our commitment to supporting local businesses while offering timely stories reflecting our readers’ interests.

We print three Local Scoop issues annually—spring, summer and fall/holiday. The magazine is actively distributed throughout our service region to more than 350+ high-traffic locations.

Our Readers

Readers from Northern Virginia, Charlottesville, Richmond, greater Williamsburg, Virginia Beach, the Northern Neck and Middle Peninsula and almost everywhere in between visit our mobile-enhanced digital edition, clicking through to advertisers’ websites. Engaged social media followers read and share entertaining and informative Local Scoop posts on Facebook, Instagram and Threads.

Our readers range from young adults and second homeowners to retirees with disposable income for dining out, event tickets, clothing and home purchases. Many of our readers live here, work here and play here. Visitors appreciate the accurate and up-to-date event information and dining and lodging recommendations. Most importantly, our advertisers reach their target audiences in The Local Scoop. Additional benefits to advertisers include:

• A FREE online business directory listing at LocalScoopMagazine.com, a responsive, mobile-enhanced website.

• FREE professional magazine display ad design.

Space Reservation and Artwork Deadlines:
Spring 2025 - January 17, 2025
Summer 2025 - April 18, 2025
Fall/Holiday 2025 - August 22, 2025

Publication Dates:
Spring 2025 - March 14, 2025
Summer 2025 - June 6, 2025
Fall/Holiday 2025 - October 10, 2025

Contact an Advertising Sales Representative for a 2025 Media Kit:
Morgan Sanders
804-450-0556
morgan@localscoopmagazine.com

Lisa Shivers
804-577-3238
lisa@localscoopmagazine.com